• Home
• Australian Government Offices in Canada
• About the High Commission
• Australia - Canada relations
• About Australia
• Travelling to Australia
• Assistance for Australians
• Passports
• Visas, Migration and Citizenship
• Doing business with Australia
• Studying in Australia
• Working Holiday Program
• News Room
• Events and Links
• Contact us

AUSTRALIAN HIGH COMMISSION
OTTAWA

MEDIA RELEASE

26 August 2009

BUILDING BRAND AUSTRALIA

The Australian Government will spend $20 million over the next four years to deliver a new international brand for Australia, Trade Minister Simon Crean announced today.

“The new Brand project is about selling Australia to the world. We need a cohesive brand that captures the essence of Australia and underscores the quality of all that we have to offer in sectors such as trade, investment and education.”

“We are much more than a nation of great people and great places. We have won 10 Nobel Prizes and we are a nation bursting with creativity and ingenuity.”

“It is time for Australia to more actively promote itself,” Mr Crean said.

The Australian Government will announce a public tender calling for creative agencies to submit their proposals for Building Brand Australia. Mr Crean said that the successful tenderer would be given the freedom and flexibility needed to develop and deliver a new brand for the nation.

The new brand is expected to be launched in February 2010, with an international launch in May 2010 at Expo 2010 in Shanghai.

RELEASE ENDS